SEO Strategies That Actually Work in 2024

# SEO Strategies That Actually Work in 2024

SEO has changed dramatically. Google's AI updates mean old tricks no longer work. Here's what does.

## Content That Ranks

### E-E-A-T is Everything
- Experience - Show real-world expertise
- Expertise - Demonstrate deep knowledge
- Authoritativeness - Build your reputation
- Trustworthiness - Be accurate and transparent

### Topical Authority
Instead of random keywords:
- Create content clusters around topics
- Interlink related articles
- Become THE source for your niche

## Technical SEO Essentials

### Core Web Vitals
Google measures:
- LCP (Largest Contentful Paint) < 2.5s
- FID (First Input Delay) < 100ms
- CLS (Cumulative Layout Shift) < 0.1

### Mobile-First
- 60%+ traffic is mobile
- Test on real devices
- Optimize touch targets

## Link Building in 2024

### Quality Over Quantity
- 1 authoritative link > 100 spam links
- Focus on relevance
- Build relationships, not just links

### Strategies That Work
- Guest posting on industry sites
- Digital PR and data studies
- Podcast appearances
- HARO responses

## Local SEO

If you have a physical location:
- Optimize Google Business Profile
- Get consistent NAP citations
- Encourage customer reviews
- Create local content

## Measuring Success

Track these metrics:
- Organic traffic growth
- Keyword rankings (top 10, top 3)
- Click-through rates
- Conversion from organic
- Core Web Vitals scores

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